Santa Cruz Bicycles
Founded | 1993; 31 years ago (1993) |
---|---|
Founder | Rob Roskopp, Mike Marquez and Rich Novak |
Headquarters | Santa Cruz, CA, US |
Key people | CEO: Joe Graney |
Products | Bicycles |
Parent | Pon Holdings |
Website | santacruzbicycles.com |
Santa Cruz Bicycles is an American division of Dutch conglomerate Pon Holdings that manufacturers mountain bikes in Santa Cruz, California.[1] They sponsor the Santa Cruz Syndicate, a downhill racing team. The company moved premises from 104 Bronson Street to 2841 Mission Street in 2013 .[2] Formerly owned by NHS, Inc. On July 3, 2015, Santa Cruz Bicycles was sold to Pon Holdings, a family-owned Dutch conglomerate with a bicycle division including brands such as Cervélo, Focus and Royal Dutch Gazelle.[3]
History
Santa Cruz Bicycles was founded by Rob Roskopp, Mike Marquez and Rich Novak in 1993.[4] Roskopp had spent many years as a professional skateboarder, and Novak's Santa Cruz Skateboards company had put out a special "Roskopp" model before the two met. Roskopp and Novak went into partnership with bike engineer Mike Marquez, who had particular experience in bicycle suspension, and Tom Morris, a designer, to build some prototypes.[5]
Their first bike, in 1994, was a full suspension bike called the Tazmon. It had an 80 millimetres (3.1 in) travel single pivot design,[6] the first on the market.[1][4] It was followed a year later by the 100 millimetres (3.9 in) travel Heckler, a model that was discontinued for the 2016 model year and relaunched in 2020 as an e-bike.
The company acquired the patents for their Virtual Pivot Point (aka "VPP") from Outland Bikes around 1999.[4]
Models
The company manufactures around a dozen models of mountain bikes made of carbon fiber and aluminum, ranging from $1500 to over $10000 retail. Their bikes are suited to a wide range of mountain biking disciplines.[1] Frame fabrication occurs in China and Taiwan, but all bicycles are assembled in Santa Cruz, built to customer specifications just before being shipped out.
In 2013, a single model, the "Juliana" was spun off as a stand-alone brand and range of mountain bikes for women, designed by and named for Juli Furtado.[7]
In 2017, Santa Cruz announced the addition of carbon fiber wheels[8] to their product lineup.
Current Santa Cruz/Juliana Production Models[9][10]
- 5010/Furtado - 27.5" wheels, 130 millimetres (5.1 in) VPP Travel
- Blur - 29" wheels, 100 millimetres (3.9 in) VPP Travel (Re-introduced in 2018)
- Tallboy/Joplin - 29" wheels, 120 millimetres (4.7 in) VPP Travel
- Bronson/Roubion - 27.5" wheels, 150 millimetres (5.9 in) VPP Travel
- Hightower - 29" wheels, 145 millimetres (5.7 in) VPP Travel
- Megatower - 29" wheels, 160 millimeters (6 in) VPP Travel
- Nomad - MX (29" front wheel, 27.5 rear wheel), 170 millimetres (6.7 in) VPP Travel
- V10 - 27.5" wheels or 29" wheels,[11] 216 millimetres (8.5 in) VPP Travel
- Chameleon - 29" or 27.5"+ wheels, hardtail trail bike
- Highball - 29" wheels, hardtail xc bike
- Jackal - 26" wheels, dirt jump frame
- Stigmata - 700c wheels, cyclocross/gravel bike
- Heckler - 27.5" wheels, e-mountain bike, 150 millimetres (5.9 in) VPP Travel (Re-introduced as e-bike in 2020)
- Bullit - MX (29" front wheel, 27.5 rear wheel) - Produced from 1998 to 2011 and then re-introduced as an e-bike in 2020[12]
Current Santa Cruz Production Wheel Models
- Reserve Carbon Wheels - 27.5 or 29" - 25, 27, 30, 37mm[13]
- Reserve Aluminum Wheels - 27.5 or 29"[14]
Discontinued Models[15]
- Bantam
- Blur LT
- Blur XC
- Blur 4X
- Bullit
- Butcher
- Driver 8
- Heckler
- Juliana Cushtail
- Nickel
- Roadster
- Super 8
- Superlight
- Tallboy LT
- Tazmon
- VP Free
- HighTower LT
Santa Cruz Syndicate
Santa Cruz Syndicate is a sponsored downhill team affiliated with the company. Current roster is Laurie Greenland, Jackson Goldstone, and Nina Hoffmann.[16]
References
- ^ a b c Santa Cruz Bicycles COMPANY
- ^ Video: A visit to the Santa Cruz Bikes factory - BikeRadar Magazines Archived 2013-01-06 at the Wayback Machine
- ^ Santa Cruz Bicycles sold to Pon Holdings, the owner of Cervélo and Focus
- ^ a b c Interview: Rob Roskopp, Owner Of Santa Cruz Bicycles - BikeRadar
- ^ History Of Santa Cruz Bicycles | LIVESTRONG.COM
- ^ Santa Cruz Bicycles - Tazmon 1
- ^ Introducing Juliana Bicycles
- ^ "Santa Cruz Reserve Wheels First Look - Bike Mag".
- ^ Santa Cruz Bicycles Model Range
- ^ Juliana Bicycles Model Range
- ^ "Santa Cruz Bicycles Releases New V10 DH Bike".
- ^ "New Santa Cruz Bullit CC X01 Reserve 2021 in review – The clue's in the name!". E-Mountain Bike Magazine.
- ^ "Santa Cruz Launches New Nomad, New Wheels, and a Julian Enduro Bike".
- ^ "Reserve's New Aluminum Wheels Come With a Lifetime Warranty". Pinkbike. 15 February 2023.
- ^ Santa Cruz Bicycles Model Archive
- ^ Santa Cruz Syndicate
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